Custom content tailored to deliver your specific messaging to your target audience

Whatever message you need to convey, we create custom content and distribute it to your prospective clients.

• 30 years of editorial experience allows us to speak the unique language of IT professionals.
• Ability to create the content, feature it on our network and deliver it to your target audience.
• All custom content can be used for lead generation assets.

Case Studies

Positions your solutions as providing business advantage

The power of the case study is that it retains a role throughout the buying process and ranks number one when IT Decicion Makers are building the business case for the solutions you offer.

• Case studies address the pain points of your prospects and focus on real-world examples.
• When buyers move into justifying the IT investment they look for facts from the experience of peers.
• Case studies will be featured on ITBusiness.ca, IT World Canada.com, and as the Case Study of the Week on our daily newsletters.

View Example: Sample Case Study

Whitepapers

Reach your customers when they are ready to buy

When IT Decision Makers are evaluating what solution to implement, whitepapers rank as the number one source of web based content.

• Custom whitepapers that explain the workings of IT and the value proposition of your solution.
• Each writing project takes the form of a custom consulting engagement where we work with you to scope objectives and requirements, and define a content outline.
• These technical papers are vital marketing and educational material for your potential customers.
• Whitepapers can be hosted on our site for 12 months.

View Example: Sample Whitepaper

Surveys/Research

Understand your market for competitive advantage

ProFIT offers exclusive research that will support your efforts to learn about your market – the purchasers and key influencers of IT investments.

Custom Surveys can focus on:

• Technology market trends and adoption
• Drivers and inhibitors to technology investment
• Areas of IT investment
• IT priorities
• Technology and vendor perceptions
• Budgets spent and planned for
• Future outlooks in business priorities and IT investment

View Example: Sample Survey

eNewsletters

Showcase your solutions with the support of concrete examples.

Custom newsletters offers tremendous marketing advantages; it allows you to showcase your solutions and services with the support of concrete examples and case studies that IT Decision Makers rely on when making purchasing decisions.

• A custom online newsletter is written specifically for you on a particular topic relevant to your business.
• The content will be delivered via email to our network and your database to increase awareness of your key messaging.

View Example: Sample eNewsletter | Sample Vendor eNewsletter

Business Brief Videos

Allow IT decision makers to quickly understand the benefits of your solutions

Videos engage our audience in ways static content never can.

• Videos serve to draw the attention of all readers interested in a particular topic.
• Videos are approximately 5minutes in length.
• Videos featured on ITWorldcanada.com and ITBusiness

View Example: Sample Video